Real Estate Development

Forkosh Construction – NY/FL

Directed and develop marketing strategies for new condo and rental development projects in New York and Miami, Florida. During my employment with Forkosh I developed and implemented marketing strategies for several successful new construction projects in New York and Miami. The average project was in excess of 80 million dollars. I developed creative branding for each development project and manage the sales strategies for multiple projects that were existing or in the pipeline.

  • Directed the marketing initiatives for new development, conversion, and adaptive re-use projects.
  • Developed market trend and unit mix analysis for new developments
  • Created sales office for Spaiggia Ocean Residences in Surfside, FL and The Electra in New York
  • Negotiated broker exclusive agreements with local firms and directed all marketing collateral.
  • Worked with the design team to create a marketable product that would have a unique identity and increase the velocity of sales through creative messaging through alternative media.
  • Provided oversight on broker performance and assisted on product visibility though in-house efforts.

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